Building your business brand is a never-ending job these days. Here are the 10 key things your target market is looking for in a brand.

Oberlo shares the branding stats you need to know in this infographic.

Here’s what they cover:

• Authenticity is important for brands
• Consumers buy based on trust
• Colour matters for brand recognition
• First impressions matter for your brand
• Importance of brand consistency
• Your brand needs to be transparent
• Consumers want brands to be vocal about social issues
• Customer service helps brands to stand out from the crowd
• Being meaningful is good for business
• User-generated content is crucial for brands

Check out the infographic for more.