Marketing copy is a constant challenge? Write more convincing words to use on your website and social media is a bit easier using this guide.

Venngage shares its marketing copy tips in this infographic.

They break things down as follows:

• Promote benefits
• Reveal competitors’ weaknesses
• Know thy audience
• Understand needs
• Focus on audience
• Understand your medium
• Avoid technical info
• Use a call to action
• Don’t be risky
• Proofread

Check out the infographic for more.