Your content needs to find ways to get ranked in the search engines and improve your overall SEO? You still have to create copy your users love that will also rank well on Google.

SEMrush shares its SEO copywriting tips in this infographic.

Here’s a quick summary:

• Find the right keywords
• Find questions people ask
• Identify and map search intent
• Check competitors’ articles for your target keywords
• Gather original data
• Optimize your header, meta title, and meta description
• Create organized, easy-to-read content
• Include visuals
• Include CTAs (calls-to-action)
• Keep linking structure in mind

Check out the infographic for more.