Trying to measure your social media performance can oftentimes be a guessing game.  Here are a few of the KPIs you should track to work your way to success.

Giraffe Social Media shares the social media metrics to track in this infographic.

Here’s a quick summary:

• Shares, comments, replies, and saves
• Engagement rate
• Issues resolved
• Social share of voice (SSoV)
• Return on ad spend (ROAS)
• Conversion rate (CR)

Check out the infographic for more.