If your are considering adding content marketing to your business strategy you will want to fully understand the benefits before taking the plunge.

Solopreneur Diaries share its reasons to adopt content marketing in this infographic.

Here’s a quick summary:

• Content educates your audience
• Content makes you a thought leader
• Content builds a relationship with your audience
• Content facilitates customer loyalty
• Content encourages audience engagement
• Content improves SEO
• Content boosts business growth

Check out the infographic for more detail.