Understanding the basics of Search Engine Optimization is key. Learning what the basic layout of a search engine results page (SERP) tells you gives you ideas on how to improve your own page rankings. The following gives you the details.

Reach Local shares the anatomy of a SERP in this infographic.

Here’s what they cover:

• The search bar
• Paid search ads
• Organic results
• Related searches

Check out the infographic for more.