In 1960 a series of presidential debates were held between then-Vice President Richard Nixon and John F. Kennedy. The outcome produced some very interesting results that made the difference. After the debate, pollsters surveyed the public to see...
In today's business world time is the single most valuable asset we have as a company and as an individual. I heard recently that there are actually only 2000 hours a year of pay time to make the sales and profit your company needs to make to meet...
You should be updating your website about every 18-24 months with a fresh new look and feel. Many businesses cut corners and loose opportunities that would come from taking the time to think it through. PSD to WP shares their tips for success in...
I have often wondered just how smart I really am. Grades in school are somewhat of an indicator but I feel it's not the entire story. I don't think that "smart" is all about how much you have memorized something. It’s much more! Smart is no longer...
Over the last 30+ years in marketing, I have discovered that people often use these words to mean the same thing, but they really are different. If a home renovator puts signs and banners in front of a fancy house when they’re inside tearing down...
Here are 2 examples of companies who have done this well. Zippo: Most cigarette lighters are disposable and cost 99 cents or so. However, rather than playing the price game (a race with no finish line), Zippo has turned the game on its head by...
Are you just getting started with a social media strategy for your business? Need help putting together a plan of attack to achieve online success? Buffer shares their social media marketing planning tips in this infographic. They break things down...
Your content needs to find ways to get ranked in the search engines and improve your overall SEO? You still have to create copy your users love that will also rank well on Google. SEMrush shares its SEO copywriting tips in this infographic. Here’s...
